AutoRentals: cross-platform social growth
I ran social content across eight platforms. In Q1 2026, those channels brought in 10.4M+ impressions, 114K+ engagements and nearly 19K new followers.
View case study ↗Digital marketing · Social media · Creative strategy
Marketing is more than running ads. It's making things happen.
I'm Chris Sciulli, a digital marketer who likes getting involved in the whole process. Strategy, content, video, social, SEO, paid campaigns. I've done a little bit of everything, and I actually enjoy doing the work.
I’ve worked in travel, tech, healthcare and industrial automation. I also build my own projects outside of work.
Selected outcomes
10.4M+
Organic social impressions · AutoRentals Q1 2026
114K+
Organic social engagements · AutoRentals Q1 2026
2.46M+
CTV campaign impressions · AutoRentals program
200%
Month-over-month social growth reported for Cisco IoT
A few highlights
Featured case studies
Here are a few projects I’m proud of. You can open each case study to see what I did and how it went.
AutoRentals: building a streaming ad program
I started the company’s streaming TV ad program from zero. I made the creative, built the audiences, launched the ads and optimized them. The campaigns generated 2.46M+ impressions.
View case study ↗Cisco: global IoT storytelling
I managed global social strategy for Cisco IoT. That meant finding ways to make complex technology interesting and understandable, while working within Cisco’s brand guidelines.
View case study ↗Cisco Duo: content, SEO & accessibility
I worked on web content, technical SEO and accessibility for Cisco Duo, using Statamic, Markdown, HTML and structured data.
View case study ↗AutoRentals: a YouTube channel from zero
I helped build AutoRentals’ YouTube presence from scratch, including content ideas, search-friendly titles and descriptions, publishing, and promotion.
View case study ↗All case studies & performance results
Want more detail? The full folder has the original case studies and results.
Browse all case studies ↗Things I build on my own
Independent ventures
I like making things even when nobody’s paying me to. Here are two projects I’m working on outside my day job.
Independent SaaS project
Samaya: Your trainer. Between sessions.
Samaya started because I kept forgetting my dog trainer's advice between sessions. I figured other people probably had the same problem, so I started building a tool that helps trainers and their clients stay on the same page.
- Came up with the product idea, the name, the brand and how the business would work.
- Used AI tools alongside GitHub, Vercel and Supabase to build and improve the app.
- Worked through the trainer and client experience, including lesson plans, homework and messaging.
- Put together the website, onboarding materials and beta launch plan.
Currently preparing for beta testing.
Personal YouTube & TikTok channels
Sam & Maya: Real Dogs, Real Life
Sam and Maya are my dogs, and naturally I decided they needed their own YouTube and TikTok accounts. I come up with the ideas, shoot and edit the videos, post them, and see what people respond to.
- Make original videos for YouTube and TikTok.
- Try different hooks, captions, titles and video formats.
- Look at views, engagement and retention to figure out what’s working.
- Work toward growing the channels and eventually monetizing them.
An ongoing personal project, with plenty of trial and error.
Examples of the actual work
Creative work
Videos, images, audio ads and writing. Pick a category to see examples.
Truentity Health videos
Videos and campaign content I made for Truentity Health.
Explore videos ↗AutoRentals video creative
Ads and promotional videos I made for AutoRentals.
Explore videos ↗ISA video creative
Video content I worked on for the industrial automation industry.
Explore videos ↗Social and campaign images
Social posts and other graphics from Truentity, Cisco IoT, ISA and AutoRentals.
Explore image gallery ↗Original audio advertisements
Original audio ads created with AI tools.
Listen to examples ↗Writing and industry contributions
Articles and other writing from healthcare, travel, industrial automation and marketing.
Browse writing samples ↗About me
A little about me
I've worked in marketing across travel, tech, healthcare and industrial automation. My favorite jobs are the ones where I can come up with an idea, make it, put it out into the world and then figure out how to make it better. I like strategy, but I don't want to spend all day talking about strategy.
I'm a U.S. Air Force veteran, and outside of work I'm building Samaya, a dog-training app, and making videos with my dogs, Sam and Maya. I use AI a lot in my workflow, especially for creative production and building things. It's a tool I work with, not a substitute for having an idea.
What I work on
Social media strategyContent marketingVideo creativePaid mediaCTV / OTTSEOTechnical web contentAI-assisted productionAnalytics & optimizationBrand voiceAudience developmentSaaS product positioningCreator growthAI-assisted development
Get in touch
Want to work together?
Take a look around, and feel free to reach out. My contact information is on my resume.